Evaluation Task 3 _ What have you learned from your audience feedback?

Evaluation Task 4 _ How did you use media technologies in the construction and research, planning and evaluation stages?

To complete the research and execution of our project as a group we used different equipment and programmes to obtain a successful result.

For the music video, most of the research and the distribution were made with the use of YouTube or Vimeo, as easy to approach and to quick to download and find that was needed.

Use of technology during the test shoot.

To make the test shoots we use an Iphone 6 to film the different scenes and Imovie to edit them for a ‘final cut’. We used our phones because we weren’t looking for high-defined quality images but to see the overall look of the music video, analysis the appeal and see possible changes to be done before the actual shooting day.

To communicate with each other.

All this was then recorded uploaded and showed into blogger, so as group we had the opportunity to share all the information and technical aspects made.

Blogger is a very useful media programme as it permitted us to show the development of out project, it has easy access for anyone that would like to see our work and leave additional comments, plus you can personalised your blog by changing the templates assigned as well as the visual impact by introduced different usage and media elements for example SoundCloud, YouTube, Pinterest, PowerPoint, Prezi and many others (all those has helped to illustrate into more creative way our work). To communicate with each other we used mains, Whatsapp and Facebook.

Use of filming camera and lenses.

The 50mm lens helped us to get close up of the performance, showing the different face features. This specific lens also creates a smooth effect onto the face of the artist, creating a more appealing overall look.

The 25mm lens was used to create the mid shot, specifically in the fire room where we show a pyramid of the different characters in the music video as well as emphasising the feeling of confidence, and upright people represented in the frame.

Also it shows all the different elements incorporated in the video and the frame, for example costumes, location and other details, which help to clarify the type of artist we are portraying.

One the main elements we used to make the music video was the camera, Black Magic Mini, which by being a digital high quality camera permitted us to have a lot of good footage to be worked on during the post production process.

One of the main technical features about this camera was the different lens that needed to be changes depending onto the type of shot required. The 25mm lens was used for wide shots, while the 80mm for close us and extreme close ups. The settings of the camera were pretty straight forwards; we changed the white balance to achieve a more blue effect onto the footage.

Other technical aspects about the use of the camera were the additional utilisation of the tripod as needed to created low and high angles and the hand handle to add movement to a particular scene as well as a different type of shot.

Post Production with Adobe Premier Pro CC.

For the postproduction process we used Adobe Premier Pro CC, to obtain a professional final effect and increase our knowledge toward such important software in the actual industry.

One the main things that have been done through it was the shaping and cut of the footage by selecting the best shots and naming them ordering them in specific order to match to the lip sync in a more efficient way.

All the varies effects were also made here following a different procedure and tool in the software. Quick shots and layers in the timeline, reverse shots, speed duration and the mirror effect were all executed though the usage of it. This helped to make the video more interesting and add movements to certain scenes. It also helped covering some mistakes made with the camera hiding them or covering. The final result was successful as the video can be recognised as entraining and appealing to the audience.

The colour coded was made through Adobe as we wanted to obtain a colder overall effect, lowering the saturation exposure of the frame, adding a more professional look and atmosphere to the whole video.

We made a photo shot for our digipak and website. This was done and in the photography studio as all resources needed to accomplish the best result.

The studio is provided of different lightings, we only used three, which were; the main flasher light box, a standard light used to create the general lighting in the picture this can be adjust by changing the intensity of the automatic connected flasher, which it was 2/3.

Use of the studio and its equipment.

Another light used was a spot light with the additional feature of a green colour filter to add a more interesting look adding set colours to it, also this type of the light was controlled automatically and manually adapted for the intensity needed, the last light we used was a beauty dish to create a clean soft effect onto the skin of the model.

The camera used was a Canon 100D, it’s ISO was 100/200 and the white balance setting Tungsten, all the images were shot in Raw and Jped file.

Post Production with Photoshop CC.

Those picture have then gone through the postproduction process were I have used Adobe Photoshop. I mainly used few different tools to obtain the final effect wanted and needed for 2 of our final products.

I turned mots of then photos into black and white with setting Black and White were you could then adjust all the different shades of grey included in it. I have used the Soft Brush tool to smooth the skin and the model and create a clean effect, Contrast and Lighting was lighting adjust and I finish off with Curves to emphasise even more the different shades and face features. For the colour picture I have used Colour Filter to lower down the intensity of the green filter.

For the actual Digipak the execution of this product was all made in digitally with the usage of Photoshop, as it permits to create your own new file with your chosen measurements, resolution and addition elements. It is pretty straight forwards to use and it also gives you the opportunity to change a single feature included at any given time.

One of the main tools I have used was the Selection Tool as it carefully automatically gives a selection of the interested object that you can just drag and move were it appeals best.

All the background went through the postproduction process with the usage of the Saturation tool to change the colour scheme to green and Lighting and Contrast to lower the intensity of the colours.

With the use of Photoshop you can create your own file adding any given images as well as texts, those can be edited and changes as like for example the font, size, location and colour of the writing creating a unique file. It gives you plenty of choices and you can also easily transform the document into different formats for an easier and clearer view to those that those have this software (change the file to Photoshop to Jpeg).

Designing the website with WIX

For the website we used WIX a software that provides premade templates to use automatically, making the whole procedure a lot easier and more straight forwards than building a whole new website from scratch with codes and number.

There are lots of different elements included in a completed website, for example interactive link, multiple pages, simple navigation, social media links, sign up, pop ups, tour dates and music streaming sites, all those were done to show an advance simple straight forward site to navigate to and find enough about the marketed artist.

The landing page starts with the coming news of the advertising of the music video, and the album cover promoting the products. We than created a centrepiece which created the idea of movement to the page maintaining a simple design. All the link and features included are functional creating a more realistic feeling to the video and the artist.

To add this sensation to the whole page social media link have been made with functional link were varies representative photos have been uploaded, giving extras to the audience to follow and know more about the questioned artist.