Laura Mvula
Wednesday, 29 June 2016
Sunday, 19 June 2016
Comparison of two websites
As comparison of two official website I chose Mako and Flume, two of my favourite artists.
They are both part of
house music including soul and pop. They are both well known but form the
website you can notice that flume must have had a bigger budget or professional
making their website, as part of their marketing.
Their targeted
audience is the same, teenager and young adults.
They both work very
similar, collaborating with different artists to produce their music and
present them online and in tour, concerts and festivals.
The very fist
impression you get from the two website are: for Flume simple and straight
forward, with the use of a bright colour and their new symbol (flower), to show
their style of music, with no necessity of pictures as well known.
They present three
features, buy, listen and get tickets now, all to promote and involve the
audience to buy their music, sponsored items and go to watch them.
Once you click onto
one of those, a new tab opens showing that thaey work with differnt companies,
for exanple Spotify.
They have their own
webpage where you vcan nut very fornitures of them, like CDs, Albums as well
t-shirts with their new symbol.
At the bottom of the
main page they included all the social media you cam find them for extra or
different information.
This shows how updated
they are making their audience feeling closer as they have different way to
contact them or follow them daily. It is common from any artists or band of big
fame, present and be on the main social network, for example Facebook,
Instagram and Twitter.
Mako’s website in
contrast contains more information, having a scroll bar to fit everything in
it.
They have a bar where
you can read their story and contact them, see pictures of previous concerts
and festivals, as well as listen and download their music.
They have a scrolling
of pictures running in the front page showing the artists, and some of their
recent work.
They are making clear
that the visitor of the website knows how the creators of the music, with
picture of them. They are organic as they show the collaboration with different
artists and companies but not changing their style. They image goes into second
place, involving the audience as much as possible into their business and
concentrating on music.
The shades of colours
used are a lot simpler and darker, as sign of simplistic from the two artists. They
present a bar with all the social media in it, as Flume.
They work with
Soundcloud, presenting their own profile to follow in interest. They have a
single page into the website with all their releases in possible download of
it.
The main differences
between those two websites are the quantity of information included, the
organisation of it and how much marketing they are including to sell them self
to the visitors, showing confidence, talent and collaboration with others.
Tuesday, 14 June 2016
Madonna
Like A Prayer
In the music video of
Madonna, Like a Prayer made in 1989, she is representing the idea of race and
women’s power in a controversial way, fighting against everything that is
considered within the term of racists, showing equality and freedom towards
those victimised by it and underestimated.
The genre of music for this music video is a mixture between
pop and African. This was done to attract a certain type of audience and
clearly target the meaning of the song and the music video. I believe that the
creator of this music video wanted to make something outsides of the typical stereotype,
and as Madonna at the time she was already consider a famous and well known
artist she wouldn’t be judged, as expected but hope for a realisation from the
public.
This video shows that Madonna is an artist, not afraid for
what she believes for and ready to fight for it. This was really meaningful at
the time as not only partied was acted against black people but also women were
unconsidered and there thoughts weren’t important as they didn’t have any
rights of decisions making.
Nowadays the situation has changed drastically, making that
music video appealing very modern with topics that are discussed and experience
in everyday life, starting form young age.
The video represent Madonna as a religious, good looking
woman, to clear the idea of her being the main character of the music video and
her being the artist of the piece. This shown in several ways, with her being
part of most scenes, and camera ways lots of close up of her face, emphasising
even more the idea of beauty and single artist, also she is seen singing
multiple part of the song.
This video has a specifically target audience, teenager and
young adults as the genre of music is what used be a good representation at the
time, sexuality, racisms, religion and women are all represented into a clip of
3 minutes making really intense but interesting.
The targeted audience can see them self in that situation or
experienced, making the lyrics more close to them. It can bring up lots of
different feeling and emotions.
In this music video we have the representation violence in
the first few minutes of the clip, were we can see a group of white guy,
beating a girl up and a black boy coming to help her, but being confused for
the delinquent by the police and being arrested. Madonna saw the entire scene
but frightened by the happening she decided to run away.
Confused and upset she ended up churching and relying on religion
to find the right answer.
In here we see her knees down being blessed by a black God
looking similar to the character in the previous scene.
Low angled, Madonna illustrates the power of women, being
lower than men but also the power of religion. The black God represented with a
high angle shows power and control over the situation.
Another strong sequence shown is Madonna frustrated by the
fact she left an innocent person finish into jail, so she is singing and in the
background there crosses burnings, symbol of KKK.
After Madonna woke up from her dream she has a revelation
from religion about the right thing to do, deciding to go to police and tell
the true letting the innocent character free.
This added a stronger image of the idea of black people being underestimated and not considered as people but as animal that shouldn’t have any rights. This video is very against all this that at the time was a huge argument that provoked wars, rebellions and the death of lots of innocents.
This added a stronger image of the idea of black people being underestimated and not considered as people but as animal that shouldn’t have any rights. This video is very against all this that at the time was a huge argument that provoked wars, rebellions and the death of lots of innocents.
It shows a very strong message, but also it shows no fear
from Madonna to appear as she is and to be shown as a strong woman as she is,
with the right of saying her opinion about the topic publicly.
The end of music is clearly shown with a close of curtain,
key of being scenes played and not reality, showing all the characters
involved.
YouTube Video
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