Comparison of two websites

As comparison of two official website I chose Mako and Flume, two of my favourite artists.

They are both part of house music including soul and pop. They are both well known but form the website you can notice that flume must have had a bigger budget or professional making their website, as part of their marketing.

Their targeted audience is the same, teenager and young adults.

They both work very similar, collaborating with different artists to produce their music and present them online and in tour, concerts and festivals.

The very fist impression you get from the two website are: for Flume simple and straight forward, with the use of a bright colour and their new symbol (flower), to show their style of music, with no necessity of pictures as well known.

They present three features, buy, listen and get tickets now, all to promote and involve the audience to buy their music, sponsored items and go to watch them.

Once you click onto one of those, a new tab opens showing that thaey work with differnt companies, for exanple Spotify.

They have their own webpage where you vcan nut very fornitures of them, like CDs, Albums as well t-shirts with their new symbol.

At the bottom of the main page they included all the social media you cam find them for extra or different information.

This shows how updated they are making their audience feeling closer as they have different way to contact them or follow them daily. It is common from any artists or band of big fame, present and be on the main social network, for example Facebook, Instagram and Twitter.

Mako’s website in contrast contains more information, having a scroll bar to fit everything in it.

They have a bar where you can read their story and contact them, see pictures of previous concerts and festivals, as well as listen and download their music.

They have a scrolling of pictures running in the front page showing the artists, and some of their recent work.

They are making clear that the visitor of the website knows how the creators of the music, with picture of them. They are organic as they show the collaboration with different artists and companies but not changing their style. They image goes into second place, involving the audience as much as possible into their business and concentrating on music.

The shades of colours used are a lot simpler and darker, as sign of simplistic from the two artists. They present a bar with all the social media in it, as Flume.

 

They work with Soundcloud, presenting their own profile to follow in interest. They have a single page into the website with all their releases in possible download of it.

The main differences between those two websites are the quantity of information included, the organisation of it and how much marketing they are including to sell them self to the visitors, showing confidence, talent and collaboration with others.