Ashes music video designa and marketing campign

The song Ashes represent our idea of pop, so the video, artist and design of the digipack and website will be modern.

Starting with the digipack I would use a photo of the main artist as the front cover, he would be accurately styled maybe something used in the music video, and dark grey or black background to have all the attention drawn to main start, the solo singer.

To make it more interesting maybe a game of lights could be added, however the more simple we’ll leave it the better. The picture it self could be the main artist profile, I was think at a mid shot or full length figure this to make it more interesting could be transformed into a drawing creating a vignette effect and having the unknown figure of the singer with a significant artist touch, for example a colourful hat or something distinctive.

So here we have two version of the possible album cover.

The font for the title will be in capital, squared style and big emphasising the idea of modern, this will be also used for the website.

The website design should be simple and straightforward; maybe some pattern could be used for the background, or a motive or line or different shades. It must have a defined trend and it should be clarify the presence of a male artist’s work.

The idea of the dancers should remain within the music video as it is something common to see, especially nowadays, after the artist Sia started a propel trend of using dancers to tell the story and meaning of her music.

The identity of the artist here will be clear and the design must be simple as we don’t’ want it to overcome the main image, that will also respect the idea and type of artist presented.

I the combination of colour shouldn’t be more than three and hey should, for example white, blue and light brown/cream.

Lots of pictures of the star should be shown depending on the type of the audience we want to attract I would say teenager, or young adults so the look of the artist in case will be important, as they would start relate the song to an actual image and maybe later with fame, even a propel genre and style of music.