Ashes

My second idea for a music video is to use the pop song Ashes by Sergio Sylvestre. This song reclaims movement and joy as the lyrics it self talks about turning the ashes into fire.

I chose this song, as it has a completely different genre from the previous one, giving ore space to creativity especially as the song has a stronger sense of music.

The start is a male character with a strong voice power. This song has already a professional music video that i could compare it with.

To start with I would present the main star in the studio performing lip sink to show who is the main artist. I would like him to be very styled to add a sense of fashion to the video; this would respect the look of the artist and the music, requiring accurate and detailed research.

The start will be showed twice with two different styled but of similar style.

The next scene will be more of a narrative, telling a short story of two friends and dancers.

Two teenage characters a girl and boy that are good schoolmates and in common have the love for dance. The girl is a shy ballet dancer that can only show her feelings through the dance, however her friend is an extroversive pop dancer with a stronger character that wants to help her friend to come out as a person as well as dancer.

This scene will be divided into three parts, a first introduction of the girl in a lesson and her friend coming in and taking her out to escape and end up in a dance studio where will see pop and ballet mixing together, later on a group of dancer will come in fro lesson and they will be impressed of the girl capacity and talent, it will end up will all the dancers together having fun and doing a small choreography all together with the main singer as well.

In this video the idea of colour through clothes and movements will be the centre of the whole clip, respecting the genre pop and some of the latest trends.

Nowadays music videos with dancers are very popular, as they mix two talents, singing and dancing.

I chose this sequence because it could be easily done at school will all our facilities and the presence of talented people to choose from for the casting.

The scene in the studio could be easily presented with simple dull light and a dark background, showing contrast or it could be the exact opposite to increase the idea of pop. Here it depends on the type of character we will be choosing from, as he has to fit the voice but the enthusiasm of the song and be able to transmit the wanted feeling to the audience.

The difficulties in this video will be the attention for details and the control over everything especially in the last scene where lost of characters will appear on screen. By making this video there will be a fine line from a professional result or the exact opposite.

From the original clip I decided to keep few aspects, for example the idea of presenting the main start with different styles and show the movements through dancing.

This video may take a lot longer to make, as the dancers will need to find time to rehearsal all together as the final results needs to look great on camera. Lots of costumes will be needed, the number of dancers need is not decided yet, because it depends of what results we want to obtain at the end.

The creativity won’t be missing in this video, and collaboration and team work will be crucial as there will be lots of artists and filming people working all together in a restrictive place and amount of time.

In comparison this idea it’s a lot more simplistic as we have seen something similar on screen several times, the unique argument will be actual collaboration and introduction of two completely different styles together, done by teenagers and using a unknown pop song.

The audience that I am aiming at it is definitely teenagers, as the story and the message it is simple and straight forwards. It can reflect onto someone also life style and those could relate them self with some of the characters in the video.