Design Of The Music Video & Marketing Campaig

Something’s Gonna Happen

The style of this music video will a modernised vintage.

This will respect the digipack, as well as the marketing campaign (website). The image that will be transmitted through the video will respect the artist personality and style, making a clear first impression of the type or artist, person and music.  

My inspiration comes from pinup and tattoos; this came up by mixing the idea of the 60 and modern days. The main colours will be red, black and white, three strong colours that will a defined look to the website.

For the digipack I thought a plain background could be use and as main figure a cartoon/tattoo version of the main singer. The picture could be presented in full figure or silhouette, possibly just the drawing of her face with typical make up and heir styled could be transmitting strong feelings and genres of music to the customers.

However the whole design mustn’t look too aggressive, as it would respect the message and genre of the song.

The font I think it should definitely be curved, as it will reclaim the idea of vintage, for example old letter writing but clearly readable. I believe that the thickness will change the message of the song, if the writing will be thin maybe a more feminine idea will be transmitted, however a bolder font could increase the idea of a tattoo and done with black ink could be more visible and outstanding.

The position will be important as well as, at first I thought it would have been a good idea to have the title all around the figure making a circle, but I admit that it might look chaotic, so maybe just at the bottom of it would have a more professional final result.

The website design will respect the artist but I believe it’s better if it differentiate from the digipack as one incorporated within the webpage, it won’t stand out enough fro the customers to be involved to buy it and listen to the song.

I choose this style as it will respect the theme in the music video, but also it is a lot different from what we see nowadays, making the digipack standing out, and hopefully draw more attention and curiosity to listen to the song and knowing more about the artist.