Focus Group

Objectives

The objective of a focus group is to gain as many feedbacks from a targeted audience about a selection of different or single products, in this case we will prepared a focus group regarding our three products; digipak, website and music video questioning their design and other features.

This will help to gain quantitative information about those products, asking particular question and analysing their responses by looking at their physical and verbal responses. All this hopefully will benefit the realisation of the products, showing improvements of those later on, making it more appealing for our targeted audience.

The audience that would be involved is teenagers, male and female.

What to achieve

In a focus group you want to gain as many information and as detailed as possible, to succeed it is best not to ask restrictive questions that require a yes/no answer. Being more generic and open about the topic will help to gain a wider personal response.

From the focus group we would like to achieve different opinions about our three products, negative and positive feedback to improve those and finalise the elements in question.

Important for the audience

Making the audience comfortable is a crucial part of the experiment, as you want to receive as truthful responses with no corruption or any kind of pressure. To eliminate the possibility of changing the audience points of view to please the producer a different component from a different group will present the products, asking the assigned questions.

To decrease the possibility of pressure to the minimal we will be presenting to an audience of 8-10 people, involving every single participant.

Specific questions will be prepared before the actual day and note taking will be taking place as well as recording and filming on the day to make sure nothing will be missing.

Being smiley without backing any responses and accepting any kind of responses towards the products, help towards the understanding of specific questions will settle the audience making them more willing to help for the realisation of this project.

Reminder for us as a group

Digipak and website will be seen before the illustration of the music video to have separate feedback for each element and than have an overall view, also seeing if the artist and genre of music is well developed and represented.