Adapting our initial idea

This lesson has been crucial for our music video idea development as we decided to change the style of the music video into indie pop as we thought it would have suit the look of the model acting as the main artist as well as the song.

The whole look and style of the music has been kept, but we adjusted deleting few elements for the example the grill. Also we got rid of few ideas that we wanted to include in the video, like the drummer and the red ribbon as we thought it wouldn’t have much the style of the music video and are a bit random, so instead we decided to choose a different location.

 

We searched at a possible second location for our music video, thinking about an abandon building as that would respect the look and theme of the whole music video plus it would give us a wider range of shots and opportunities. Hannah found an actual building, were she knows the owner of it and it is just in Guildford, plus looking at some other video of the same genre of music and style of artist we decided to transform the look of the main artist into more Indy style taking inspiration from the artist MO. Looking at one of her recent videos Walk This Way, taking the idea of having more girls featured in the music video as an additional element after the main artist. By doing this we emphasise the whole vibes of the music video with the look of the models, make up and clothing style.

However we are going to need to cast different girls to get the most confident and looking at their performances, at they need to be able to pull of the whole look and attitude for the music video, also by having a whole location to play with and five different girls into a frame there should be enough footage to play around with after the shooting day, without the need of a third location, but maybe just featuring a third element will be useful during post production process to make the whole video less repetitive, add different feeling to it and making the whole time line more interesting and appealing overall.

As a group we agreed to all the changes and we are willing to move the project forward as more inspired to the new concept. We will be looking at more artists based on the genre of music where we could get more inspiration and ideas.

Overall the final idea is to keep an indie pop genre for the music and artist’s style, the first set we decided to keep the same, so it will be shot in the studio, and we will be using normal or coloured lighting, smoke and the main character and performing with two dancers in the background. For the second set we decided to use an actual location (abandon building) where the main start and her squad of four more girls will be featured in the location, they will be all wearing the same style of clothing and all the models will be different from the main artist, to draw the attention to the performer, we will be using different rooms of the building as well as stair cases.

As I previously mention we might need to add a third element to the video, but at the moment we will be trying to sort everything out with what we have got, and hopefully everything would run smoothly with no need of a third element.