Pitched to Luke and targeted audience

We pitched our idea to Luke and he positively reacted to it giving us the general permission to carry on with it and develop it further more.

He liked the uses of the different set in the studio, as we had clear and precise ideas of what they would look like, however Luke mentioned that the first location (black background with pink and blue lights plus the additional use of a smoke machine) sounds to cliché and it could loose interest toward the end.

So as a group we should either think of an additional location to intrigue the audience to keep watching, without getting bored, or add other elements within the existing location to make them longer for example performances.

Another element that was questioned was the use of a drummer as the style Indy, gangster doesn’t involve the use or seen of any instruments in general, so that detailed can be questioned, however we decided as a group that we should still do a trial shooting to see the overall effects and if it would work with the beta of song and the powder idea. We will do the same with the main character in the video to clarify her performing and acting skills, are good enough to pull of the look and the attitude need through the whole performing music video.

Luke was pleased with the fact the we had clear ideas of the casting, making the next process of finding the right people a lot faster for our group.

We also had a ribbon idea that we would like to carry on. Even though we do understand the clash of styles within the music video making the whole, a bit confusing as that element is a very arty and dramatic, very different from a gangster idea, but still we are still going to give it a go with a trial, to see the actual effect and if it works or not. Having an additional elements won’t ruin the whole idea as we could just don’t’ use or try to incorporated in the actual editing process.

The dancers are proved as known to be good in the school environment, but they wonder if more people were thinking to use them, so we needed to make clear they would participate 100%, with no doubt.

They dancers may look too young as they are teenager, but we can try to cover this a bit or just get over it with it.

So overall we have lots to work with, to develop a good idea and we have lots to think as a group and to do for the next few weeks, as we want the best result possible.